MBA (Marketing Management)

MBA (Marketing Management)

The MBA in Marketing Management is a specialized program designed for individuals passionate about brand positioning, consumer engagement, and business growth strategies. In today's competitive landscape, marketing plays a crucial role in shaping the success of organizations. This program provides students with a comprehensive understanding of both traditional and digital marketing techniques, enabling them to create innovative campaigns, analyze market trends, and influence consumer behavior

The curriculum covers essential topics such as brand management, advertising, sales strategies, digital marketing, and customer relationship management. Through practical case studies and live projects, students will learn how to apply theoretical knowledge to real-world marketing challenges. Additionally, workshops, industry visits, and expert guest lectures help students stay updated with the latest marketing trends.

Key Learning Areas

• Brand & Product Management
• Digital & Social Media Marketing
• Consumer Behavior & Market Research
• Sales & Retail Management
• Advertising & Public Relations